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Communications Guidelines for using U-M logos in your document


EECS Logos

EECS logo: eps | jpg | png

EECS logo stacked: eps | jpg | png
EECS logo EECS logo w/blue background: eps | jpg | png
EECS logo (reversed--transparent background): eps | jpgpng
I heart eecs

 

Button graphic: eps | jpg | png


CSE Logos

CSE logo: eps | jpg | png

 

 

CSE logo stacked: eps | jpg | png


ECE Logos

ECE logo: eps | jpg | png

 

 

ECE logo stacked: eps | jpg | png

ECE Maize and Blue Logo

 

Maize and blue logo: eps | jpg | png
Maize and blue w/white outline: eps | png
ECE Multicolor Logo Multicolor logo: eps | jpg | png
ECE Tshirt Logo ECE logo (reversed--transparent background): eps |png
ECE logo (maize): eps | jpg | png
ECE logo (blue): eps | jpg | png

College of Engineering Logos (available from CoE website)


University of Michigan Logos (available from U-M website)

Standards for using the U-M logo

Guiding Principles (taken from U-M website)

Before using the University marks, you should consider whether the use would be supportive of the University's missions and reputation, and would reflect the University's values.

As you consider specific situations, ask yourself whether the use of the University name and marks would:

  • Be consistent with and supportive of the University's missions of research, education, and public service.
  • Show respect for persons, particularly students, faculty, and staff as members of a community of higher learning.
  • Reflect the University's commitment to vigorous and open inquiry and discourse, and to the values of honesty, openness, academic freedom, and integrity.
  • Recognize that an institution of higher education is a vital and essential component of a diverse, democratic society.
  • Preserve the University's reputation as a recognized international leader in academic pursuits, research, and service to society.
  • Be in compliance with University policies and codes of conduct.
  • Include truthful and open disclosure of sources of financial support for externally sponsored or funded University activities.
  • Attain a fair financial return to the University for any commercial use of its name or marks.

The use of the University's name and marks must not:

  • Be associated with activities or entities that bring its integrity or credibility into question. Careful consideration must be taken to protect and respect the University's reputation and standing.
  • Be used for personal gain.
  • Be used in print or electronic form if it implies commercial or political endorsement of a product, service, project, or individual without prior written authorization of the University Name and Images Review Committee. Please see Advertising Guidelines for more information.
Which Format Should I Use?
EPS is used with more advanced graphics software (e.g., Adobe Illustrator, Freehand) or desktop publishing programs (e.g., QuarkXPress, InDesign) you will want to use the logos available in the EPS format. The .eps images provided here are vector-based, which means that they are resolution independent—based on objects, not pixels. Vector-based EPS graphics will print better than the bitmapped TIFF, so when providing the logo for publishing purposes use EPS.

JPEG is the most common format used for storing and transmitting photographs on the web. It is not as well suited for line drawings and other textual or iconic graphics because its compression method performs badly on these types of images. The JPEG file is wonderfully small, often compressed by 90%, or to only 1/10 of the size of the original data, which is very good when modems are involved. However, this fantastic compression efficiency comes with a high price. JPEG uses “lossy compression” (lossy meaning “with losses”). Lossy means that some image quality is lost when the JPG data is compressed and saved, and this quality can never be recovered.

PNG Portable Network Graphics (PNG) is a bitmapped image format that employs “lossless” data compression. PNG was created to improve upon and replace the GIF format and was designed for transferring images on the internet; however, older browsers may not fully support it. A PNG is similar to a JPG with a few exceptions, the most important being it can be placed on a color background other than white. It supports smooth transparency for any background color. PNG files should be used in Word and PowerPoint documents when the background color is not white.

TIFF is the most universal and most widely supported format across all platforms (Mac, Windows, or Unix.) Data up to 48 bits is supported. It can store images in color (RGB/CMYK) and grayscale and supports LZW (“lossless”) compression, and is a recommended format for storing continuous tone images. The following TIFF files are not compressed and have white backgrounds. They are appropriate for PowerPoint or Microsoft Word use if the desired background color is white. For use with other background colors, it is preferable to use the PNG format instead.